Brand history
The company was founded by Hugo Boss in 1923
At first, he produced only work clothes - overalls, waterproof clothing and raincoats, and later - various uniforms. Today the company operates under the Hugo and Boss brands with a range of evening and casual wear, shoes and accessories, as well as perfumes, glasses, and watches. In the 2022 financial year, the company's sales amounted to 2.8 billion euros.
Boss entered the international arena as a sponsor of Formula I car racing, football, tennis and golf competitions.
Boss entered the international arena as a sponsor of Formula I car racing, football, tennis and golf competitions.
DNA and philosophy
Fashionable streetwear wardrobe for the modern zoomer
The brand chosen by celebrities and world-class athletes
For kids who follow trends and want to be on the street fashion agenda, they are TikTokers, bloggers, athletes, dancers
Bright accents, technological materials, catwalk trends
Modern functional wardrobe in streetwear aesthetics
For bright and creative children who are not afraid of self-expression
