The parent brand was founded in 1970 in Florence
As early as 1972, it presented its first prêt-à-porter show at Palazzo Pitti. The children’s line has been developing alongside the adult collections and soon moved into a partnership with ARAV Group for production and distribution.
Luxurious extravagant fashion with a rebellious spirit and touches of glam-chic
The brand creates an emotion of celebration and brightness — “I am the party”
Extravagance and artistry: rich colors, rhinestones, imaginative textures
Innovative interpretation of iconic fabrics: leather, unconventional denim treatments, stretch jeans
A fusion of classics, glamour, streetwear, and ethnic influences — for true connoisseurs of “experiments”
The status of “Made in Italy”