Initially it was a textile company in Milan creating expensive fabrics from silk, cashmere and cotton. Jimmy Etro loved collecting art, traveling and studying the history of other cultures - this is how ethnic patterns appeared, and the brand became famous for the production of furniture and home products. In 1981, the famous traditional paisley jacquard pattern (paisley print) was introduced and became the DNA of the house. The pattern’s birthplace was Persia back in the 2nd century AD; it was then considered a symbol of royal power. Today the company is run by Jimmy Etro's children: Jacopo, Kin, Ippolito and Veronica. Gimmo and his children dine together almost daily at the company café, while Jacopo and Veronica live in their parents' former home overlooking the gardens of Villa Reale in Milan's Palestro district. Creative Director since May 2022 - Marco De Vincenzo, worked at Fendi as chief designer of leather goods. In 2009 he launched his eponymous brand, and 5 years later he signed a contract with LVMH
DNA and philosophy
ETRO is art, a world of colors and inspiration from exotic places
ETRO is art, a world of flowers and inspiration from exotic places
Oriental flavor, bohemian chic mixed with comfort
For creative people, lovers of history and art, ethnic style, products with meaning
In the Middle Ages in the East, only the royal nobility could wear the paisley pattern and use it in the interior. Etro gives you the opportunity to touch the luxury of the past
Etro collections are an eclectic collection of books on botany, heraldry and Victorian wallpaper, about the tribes of Africa and the mysterious places of India
The house logo is Pegasus, a winged horse from Greek mythology, as a symbol of flight through fantasy