Joshua Sanders — a brand founded in 2012 by Italian designer Joshua Sanders
The brand’s motto — “HEART IN NYC, MADE IN ITALY” — reflects its ambition to merge New York’s avant-garde energy with meticulous Italian design. It gained its fame through capsule collections featuring iconic smiley motifs, symbolizing fun and playfulness. The brand is available for both adults and children, allowing you to create stylish family looks.
Positivity, irony, and freedom of self-expression. A smile as a part of style
New York creativity reinforced by Italian tradition of first-class craftsmanship
The brand’s motto is “HEART IN NYC, MADE IN ITALY”
Playful details — signature smiley motifs that reflect the brand’s positivity and communicative spirit.
In 2026, the first full-scale kids’ line will be launched, created for generations who smile more often than they frown