Brand history
95% of the collection is produced in Italy
Paolo Pecora belongs to the Follies Group, founded in 2009 by Michele and Franco Iovino. The brand itself was founded in 1985. Pecora translates to “sheep” in Italian, reflecting the brand’s knitwear heritage. Famous clients include Italian influencer Chiara Ferragni's son, Leone. The brand is aimed at boys, but most of the products can be classified as unisex
DNA and philosophy
The brand's philosophy is like an Italian recipe: to see beauty in simple and win-win combinations
Images with the philosophy of sprezzatura - do everything and look like you don't put much effort into it. With slight carelessness and spontaneity
For those who are sophisticated and elegant on the outside, dynamic and active on the inside. When choosing clothes, they focus on the design of clean lines. Paolo Pecora - these are ready-made looks in Italian style for every day and for special occasions
For lovers of clothes without logos, with an emphasis on quality materials and proven patterns. The image of a typical fashionable Italian with white trousers, a turtleneck, a jacket and sneakers
An ideal base in your wardrobe, into which you can easily integrate bright and fashionable elements. Clothes are not about the latest trends, but about a consistent style, developed by more than one generation of Italians
