Brand history
Marc Jacobs received his first award at Parsons School of Design
Marc Jacobs was born in 1963 in New York. While still in school, he hand-knitted sweaters for the Charivari boutique. And he received his first award for them at Parsons School of Design. With designer Perry Alice, Mark first began experimenting with paradoxical combinations, street style and grunge. During this period, he met Kate Moss, who was and remains his №1 model.
In 1984, together with his longtime friend Robert Duffy, they created their own company - Marc Jacobs. After a successful launch, Mark was invited to the post of creative director at Louis Vuitton, where he worked for 16 years. Then luxury merged with grunge, art and even hip-hop culture. Louis Vuitton was called young and progressive due to high-profile collaborations with artists Stephen Sprouse, Takashi Murakami and Yayoi Kusama. After a career at Louis Vuitton, Jacobs decided to devote himself to his brand and created several lines, including decorative cosmetics.
In 1984, together with his longtime friend Robert Duffy, they created their own company - Marc Jacobs. After a successful launch, Mark was invited to the post of creative director at Louis Vuitton, where he worked for 16 years. Then luxury merged with grunge, art and even hip-hop culture. Louis Vuitton was called young and progressive due to high-profile collaborations with artists Stephen Sprouse, Takashi Murakami and Yayoi Kusama. After a career at Louis Vuitton, Jacobs decided to devote himself to his brand and created several lines, including decorative cosmetics.
DNA and philosophy
Clothing as a street art object, slightly theatrical and at the same time wearable
Bright prints in the form of comics and favorite children's characters
The principle of “combine the incongruous” with elements of pop art
“Loud” ironic clothes made of all the colors of the rainbow
Clothing that inspires self-expression and creativity
Dopamine clothing that lifts your mood and evokes good emotions
For children who can safely be called “street style stars.” They love cartoons, comics and superheroes. Parents say about them: “You won’t get bored with him!”
Marc Jacobs as a response to minimalism and Scandinavian aesthetics - yes to bright colors!
