Brand history
C’era una volta is a brand for girls from 0 to 16 years old, created in 2017 by two Italians Emanuela and Paola
The friends met at their favorite bakery in Shanghai, where the brand’s headquarters are now located. “We were united by a love of fashion and travel, friendship and family values,” say Emanuela and Paola. They create timeless collections that return to tradition, highlight the natural beauty of children and can be passed down through generations thanks to the patterns and materials they developed
DNA and philosophy
Delicate, clean and sophisticated - clothes in the traditions of European fashion of the early 20th century
Timeless pieces with natural tones and airy silhouettes
The brand's goal is to create durable products that can be worn for several seasons, combined with every past and future collection, and passed on to generations.
Clothing that emphasizes natural beauty, naturalness and innocence
Luxury quality that is felt through hand embroidery, branded buttons and durable materials
Key Details: Delicate small wildflower prints, puffed sleeves, turn-down collars, lace embroidery, fringed tassels, dresses with embroidered collars, dresses with lace and handmade trims