Brand history

The company was founded by Hugo Boss in 1923
At first, he produced only work clothes - overalls, waterproof clothing and raincoats, and later - various uniforms. Today the company operates under the Hugo and Boss brands with a range of evening and casual wear, shoes and accessories, as well as perfumes, glasses, and watches. In the 2022 financial year, the company's sales amounted to 2.8 billion euros.
Boss entered the international arena as a sponsor of Formula I car racing, football, tennis and golf competitions.

DNA and philosophy

Mix of traditional cut & technological materials
Always only verified and thoughtful models
“Smart casual” wardrobe for the modern city dweller
The brand chosen by celebrities and world-class athletes
For children who always need to look neat
Elegant, discreet style that emphasizes status
In addition to the classics, you can put together a modern, functional wardrobe in the popular streetwear aesthetic