Brand history

The House was created by Count Hubert James Marcel Taffin de Givenchy in 1952
In 1953, Givenchy met Audrey Hepburn and opened the doors of Parisian fashion to Hollywood: his outfits appeared in the films “Breakfast at Tiffany’s,” “Funny Face,” and “Sabrina.” Since then, black, red, white and marshmallow pink have been the key colors for the brand. Among the clients of the house were such stars as Marlene Dietrich, Elizabeth Taylor, Princess of Monaco Grace Kelly, Duchess of Windsor Wallis Simpson, Jacqueline Kennedy. 

In 2020, after a competition for young designers from LVMH, 35-year-old American designer Matthew Williams became the creative director of the house. He is married and has 3 children.

“I grew up in a seaside town in California in the 90s. Street culture was at the center of children's lives from the age of 7. Rap was the most popular music, surfing and skateboarding were important in the lives of children and their parents.”

DNA and philosophy

This is luxury with technology and functionality, understandable to young people
Under Hubert himself, the collections were elegant, relaxed and luxurious. Today, under Matthew Williams, Givenchy remains the same, but with a rebellious modern spirit
A brand that is of interest to parents and zoomers: a mix of classics and streetwear
Trendy wardrobe in grunge aesthetics for real life
Givenchy as ambassador of exclusive collaborations with artists
What was impossible 70 years ago and necessary now in clothing - street luxury with a hint of relaxation
Givenchy collections with an emphasis on confident femininity and relaxed masculinity
Connects clients with world-famous stars such as the Korean group BTS, Kim Kardashian, singer Rosalia, rapper Jack Harlow, singer Lily Allen, supermodel Karlie Kloss, etc.