Brand history

Emilio Pucci was born in Naples, he is a descendant of the Medici family - rulers of Florence
Emilio has been interested in skiing since childhood and was even a member of the Italian Olympic team. His first fashion experiment was the design of ski suits. In 1947, at a ski resort, Emilio Pucci attracted the attention of photographer Diana Vreeland from Harper's Bazaar with his bright ski suit made of stretch fabric. After publication, American companies offered him cooperation, but Pucci himself released his first collection of ski suits. Emilio lived and worked in Palazzo Pucci in Florence - the house still exists, next to the Cathedral of Santa Maria del Fiore. After sportswear, Emilio moved on to women's clothing and released silk scarves with unusual bright patterns, blouses and dresses made of shantung (soft silk).

DNA and philosophy

Emilio Pucci is a symbol of celebration, color, joy of life and Italian Dolce Vita
Sports chic — for very flexible and energetic people who are in love with life
Each product is like an art object with skillful geometric prints
Psychedelic patterns — like a multi-colored kaleidoscope
The mood of eternal summer even in the middle of winter
Palette shades — inspired by seascapes and islands
Luxurious materials for comfortable travel: silk jersey, flannel, jersey, etc.
Abstract swirl prints reminiscent of traditional Florentine patterns