As a child, he often went to the store where his mother and her sisters worked - they sewed dresses, and Pierre loved to watch the process and look at the fabrics. Even as a student at the School of Fine Arts, Balman skipped classes, devoting himself to sketching and sewing dresses. He practiced in the workshops of French couturiers, where he gained experience in embroidery with beads, bugles and rhinestones. There Pierre worked side by side with Christian Dior and Hubert Givenchy.

Olivier Rousteing has been Balmain's creative director since 2011. At 25, he became the first black designer of the French house. It was he who brought back the Balmain Haute Couture (high fashion) line and became one of the first designers to promote the brand and communicate with clients on social networks. Over the 10 years of his work (from 2011 to 2021), Balmain's turnover increased 7 times. Why?

 Olivier Rousteing is not just a designer, but also a key client of the Balmain house.

His Instagram audience is 9.1 million people from all over the world, whom he inspires with his style, vision of trends and lively content. Balmain's collections reflect what he likes to wear and how he wears it: for example, the vest is his favorite item in his wardrobe. In an interview, Olivier admitted that Coco Chanel inspired him to fashion and love stripes. A film was even made about Olivier on the popular NETFLIX platform “Wonder boy” - about his personal story: childhood in the south of Bordeaux, studying to become a lawyer, internship at Roberto Cavalli and the search for his biological parents. He is interesting to the Balmain audience not just as a designer, but first of all as a person.