Brand history
Italian brand with clothes and shoes from 0 to 14 years
The founder of the brand is Elisabetta Mambelli, originally from the Romagna region, Italy. She grew up in a large family where she sewed clothes for her brothers and sisters. I decided to create a brand when I couldn’t find simple basic clothes in neutral shades for my children. The first Douuod boutique opened in 2004, and in 2006 the collection was presented at Pitti Bimbo. Douuod comes from the French word "Dou Dou" - a soft toy or blanket for babies and toddlers. The peculiarity of the products is that children's drawings become prints in the collections. Main Style – modern and trendy casual.
DNA and philosophy
Object of desire of the parents themselves
Motto: “Create maximum comfort for yourself and enjoy the little joys of life!”
Bruno the gorilla and elephants are the brand’s mascots
The images make you feel like you are walking with locals in Milan
For children who are confident that they are style icons
Gender-neutral, loose-fitting silhouettes fit well on a variety of body types. There are no overly feminine details or overly masculine details
Typical Italian style. For example, all-over black, a relaxed cardigan for boys, light trousers combined with a black turtleneck at any time of the year
The highlight of any Douuod look is 1-2 fashionable details from the catwalk or street style in Milan
